Tessa Avermaete’s keynote is knowledgeable, scientifically based, with a large number of practical examples from primary agriculture and the agricultural chain. Sometimes confrontational, but therefore even more inspiring. For thinking about the future of our agriculture and horticulture, with practical guidance. A must for the farmer, the chain parties and (European) policymakers and administrative managers. It is also a pleasure and pleasure to listen to Tessa and to debate with her.